Customer Data Management
Tribune Direct can help you answer the age-old marketing questions of "who are my customers?", "why do they buy from me?" and "how can I build long-lasting customer relationships?" Tribune Direct has the tools and resources in-house to be able to warehouse, enhance, and analyze your customer database. Our database management services will help you understand your marketing successes and improve future results. |
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Database Enhancement
Understanding your audience is the first stop in developing and conducting a successful marketing plan. At Tribune Direct, we can profile your customer database and leverage the results to increase response rates and enhance your overall direct marketing effectiveness. We can enhance your database using a variety of sources:
• PRIZM® or MICROVISION® segmentation systems
• Individual and household demographics
• National Change of Address (NCOA) information |
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Database Maintenance
Tribune Direct has the expertise to accumulate and combine numerous sources of customer information into a consolidated marketing database. In the process, we will utilize state-of-the art data hygiene tools and techniques to ensure your database is accurate and actionable. |
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Database Warehousing and Campaign Reporting
One of the advantages of direct marketing is that you can readily measure its success. At Tribune Direct, we believe that direct marketing is an ongoing process of testing and tracking which leads to higher response rates and ROI. We can capture, store and analyze your direct mail responders, then build a data warehouse with custom queries to maximize your data mining efforts and meet your marketing objectives. |
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Database Warehousing and Campaign Reporting Applications
• Membership/Loyalty Programs
Once you identify your most profitable customer, we recommend you treat them that way! Tribune Direct will not only help you identify these customers, but we'll work with you to develop programs that will increase their loyalty to you.
• Cross-sell Program
Through modeling and profiling services, Tribune Direct can identify what other products your current customers are most likely to buy. With this information, you can personalize the offer and design of a mail piece to address the consumption patterns of each customer. |
