Direct Mail for Los Angeles Delivers Critical Capabilities for Businesses
Los Angeles is a study in contrasts. It’s bounded by the Pacific Ocean on one side, but also features mountains as tall as 10,000 feet. There are arid deserts, rolling hills, soaring palm trees, and more. It has deep roots in ancient history, but is also on the cusp of modern technological development. L.A. is a truly global city, with visitors, new residents, and companies coming to the area from all around the world. In fact, the population has surpassed 4 million people, which makes it the third most populous city in North America, falling behind only NYC and Mexico City. Of course, that can make it challenging for business owners to cut through the noise and reach their audience. The good news is that Times Direct offers critical capabilities with direct mail for Los Angeles business owners and decision makers.
What Is Direct Mail All About?
In an age when pundits and gurus focus on all things digital, it can be confusing to think about direct mail. Los Angeles area businesses can benefit from this marketing method in a number of ways. One of those is that it reaches them offline, where there is less distraction.
A piece of physical mail also has a much stronger impact on the human brain than an email does, and it delivers greater staying power too. This is particularly true if you are able to combine your marketing message with remarkable creative that demands attention and fosters retention. In the end, direct mail is about forging a direct, immediate, and physical connection with the people who matter most to your brand.
Isn’t Direct Mail Dead?
No, direct mail is not dead. It’s not even sleeping. Even Neil Patel, a huge proponent of digital marketing, admits that direct mail is far from being dead when he stated “Direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level.”
Direct mail actually offers a significant ROI, often better than what can be achieved with email marketing, PPC, social media marketing, blogging, and other forms of digital advertising on their own. Doesn’t it deserve to be in your marketing arsenal? Times Direct delivers timely, trackable direct mail marketing solutions scaled to fit your needs, goals, and budget.
What Can You Achieve with Direct Mail in Los Angeles?
What can direct mail allow you to achieve? Los Angeles area businesses are able to realize a number of mission-critical goals with the right direct mail campaign and access to expert-level services. These include:
Direct mail works because it is tangible – it puts your message in your audience’s hand, not just in front of their faces. However, while it is an essential consideration in its own right, you’ll find that it delivers even more benefits when combined with digital marketing efforts.
For instance, by combining a postcard or flyer campaign with email marketing, you’re able to dramatically increase brand recognition and how well your audience remembers your message, but it also results in a marked increase in sales value and volume.
Critical Services Available from Times Direct
When it comes to direct mail, Los Angeles businesses should consider the actual services available. Not all direct mail companies are the same, and it’s all too easy to discover that you’re not receiving what you need, or you’re paying for services that you do not really require. Times Direct offers cutting-edge direct mail solutions for businesses of all sizes with a focus on customization, audience segmentation, and scalability.
Times Direct offers a full-service, end-to-end solution for businesses interested in leveraging the reach of direct mail. This includes conceptualization, design, printing, personalization, binding, and even distribution. For businesses with different needs, or that prefer to be more hands-on with certain aspects, Times Direct can deliver strategic services aligned with your business goals and budget. The agency also offers cutting-edge multichannel marketing capabilities that wed the capabilities of direct mail with the power of digital marketing to enhance brand recognition.
Ready to experience the difference an expert can make with direct mail in Los Angeles area marketing? Schedule a consultation today.